Introduce the IQL Test Drive Program

When a user signs in to your application, you need to provide them with a choice to opt into the IQL Test Drive program. Once the users opt in, you can present them with exciting auto insurance offers, customizing your Ads based on user performance. It's a great opportunity for you to entice the user to sign up by offering discounts for good driving behavior.

Your users can use the application to monitor their own driving performance and improve their driving behavior to earn better discounts. IQL keeps users motivated to bring down their insurance burden while emphasizing safe driving.

This section includes the following topics:

Introduce the IQL Test Drive Program

Introduce the IQL Test Drive Program

Introduce the IQL Test Drive Program

1.0. IQL Opt-in User Flow

When a user interacts with the IQL application or program, you need to be able to distinguish between new and returning users. Returning users fall into different categories, such as:

  • Users who have switched to a new phone.

  • Users who have uninstalled and reinstalled the IQL Ref application.

  • Users who have opted out of the program and want to rejoin.

To provide a seamless experience, we recommend using a slightly different messaging for returning users. Additionally, you can improve their user experience by pre-filling forms or skipping screens entirely, as most of the necessary data will already be available to you. By implementing these strategies, you can differentiate between new and returning users and provide a more tailored, user-friendly experience.

Here's an example of how a user opts into the IQL program:

Opt-in Flow for New Users

2.0. IQL Reference Application UX Design

Here is the overall design implementation for the IQL Reference Application:

3.0. Publisher Integration Testing Checklist

Use the following testing checklist to test the IQL test drive program introduction to users:

  • Opt-in Process: Ensure that the program opt-in section is prominently displayed and easy to locate. The section should allow the user to enter into the program by providing their consent.

  • How the Program Works: Ensure that there is a clear and concise explanation of how the program works and how the user will benefit from it. The explanation should be easily accessible and understandable for all users.

  • FAQ: Ensure that the FAQ section (if available) is easily accessible and contains accurate and helpful information for all users.

  • Activation: Ensure that the user is able to proceed further to the capture user information flow without any issues or errors.

  • Upon Cancelation: If the user cancels the activation, ensure that a confirmation prompt is displayed to remind them about the value that they might miss and give them an opportunity to reconsider.